Red topics.
It’s not just a blog that talks about sustainability; it’s a virtual place for connections between ideas, people, and projects.
RED FACTORY: When Theatre Meets Business
8 June 2026
We had an idea: to build connections with professionals working at the intersection of culture, art and business, using a contemporary language to create new storytelling opportunities for our clients. In this first article, we meet director and playwright Francesca Merli...
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A Roundabout Overlooking the City
30 March 2026
Non-profit, inclusion, and a strong network: the suburb you don’t expect.
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“ZERO-KM” Talent: technology applied to the finance world becomes Glocal
12 February 2026
We meet the CEO and the Team Lead Professional Services of Lucanet Italy, a company providing software and consulting services for corporate performance management and CFO solutions.
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Accessible Communication
30 January 2026
From a European directive to a conscious choice: accessibility explained by Maxim Bonassi, our Senior Graphic Designer.
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A LUM of hope in Milan
20 November 2025
Is it still possible to live sustainably in Milan? With Federico Ugliano of LUM, we take a look at the city’s housing and real-estate future and at the new and interesting players entering the market.
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Brand for the city: “Doing is the new communicating”
15 October 2025
Odos Group: how can a retail space be transformed into a hub for social interaction and culture?
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At the Heart of Art: When Accessibility Meets Technology
23 September 2025
“Look, but don’t touch” no longer applies. The HEART project, created by young professionals from Salento, envisions a museum accessible to everyone.
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Let’s not forget dreams! Sustainability, from reporting to (internal) communication.
2 September 2025
In this new episode, we interview Ida Schillaci, Senior Sustainability Advisor, who takes us into a world that only appears to be made of numbers, regulations and certifications. In this interview, I realised that behind an abbreviation or an acronym there isn’t only a regulation, a standard, or a certification. I realised that those slightly […]
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Where There Was Grass, Now There Is a Forest
1 July 2025
When unconventional choices point the way forward. Discover the story of Parco Nord.
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4Bild: Think New, Think Different, Think Sustainable
20 May 2025
Have you ever tried reading ESG backwards? From changes in governance to DEI policies, all the way to the circular economy in the construction sector.
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The Future Is Here! A Conversation with Maurizio Melis
20 March 2025
Off-site Retrofit, Nuclear Fusion, Smart Land, and much more… Sometimes, to see the future, all you need to do is observe the present.
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A Strategy in the Midst of Chaos: A Dialogue on Reputation in the Digital Era
21 January 2025
Communication is shaped not only by what you say, but by what the world understands. A dialogue with Reputation Managers.
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People at the Centre (Retail)
17 November 2024
Michele Neri and Valeria Arrigo (Odos Group) take us behind the scenes of a very specific and little-known Real Estate field, to discover unexpected treasures of sustainability. For the first appointment in our _Real People_ interview series, we go straight to the centre. Which centre? The shopping centre! Michele Neri and Valeria Arrigo are, respectively, […]
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